Over the course of 3 days, members of the GDMA leadership team met in Toronto last week, hosted by the Canadian Marketing Association (CMA), to exchange and discuss the global state of the data and marketing industry. Members shared intelligence on regulatory and policy issues, as well as delved into the newly emerging challenges and opportunities marketers face all over the world.
« It was an honour to lead such a creative leadership session. As a global organization, we have the unique ability to anticipate – or at the very least quickly react to – the upcoming transformations in our data businesses. As a representative of the French Alliance Digitale, I would like to thank them for their contribution and support. Thanks to this amazing and creative global team and the warm welcome by the Canadian Marketing Association (CMA), we are now stronger than we were before to address what comes next ! ”
Didier Farge, Chair GDMA
While much more will be shared in due course, GDMA will continue to work on our mission and vision to cater the evolving needs of Data and Marketing Associations (DMAs) and the broader marketing industry worldwide. To reach this objective, we will focus on the following areas:
- Further opportunities for GDMA to support DMAs value proposition to the industry worldwide.
- Expand GDMA’s geographical scope, with a particular focus on Asian markets.
- Develop partnership opportunities with (agentic) AI companies for DMAs across the globe.
- Optimize GDMA’s external communication strategy and review the next edition of GDMA’s leadership products, expanding upon existing ones such as the Consumer Attitudes to Privacy study and the International Email Benchmark.
- Facilitate knowledge sharing through making available to GDMA’s network position papers and other pieces of research from DMAs across the globe.
- Leverage national initiatives (such as ADMA’s capabilities compass) to help define the skills and capabilities marketers across the globe will need in the future.
- Amplify the role of self regulation as a conveyor of consumer trust.
“It was a unique and valuable opportunity to collaborate with leading data marketing organizations from around the globe to address some of the most critical challenges and opportunities in leveraging data and AI for better marketing decisions. As a representative of the Association of National Advertisers (ANA) in the U.S., I want to extend my sincere thanks to our Chair, Didier Farge and all the leaders of these organizations for their contributions and ongoing support. A special thank you also goes to the Canadian Marketing Association (CMA) for their gracious hospitality in hosting this important meeting”.
David Fogarty, Vice-Chair, GDMA
GDMA represents data and marketing organisations from over 27 countries. Its global representativity provides the organization the unique position to address the challenges and opportunities the data and marketing industry faces worldwide.
GDMA participants included Alliance Digitale (France), ANA (USA), CMA (Canada), SWEDMA (Sweden), DDMA (The Netherlands), Adigital (Spain), DMA Argentina and FEDMA (Europe).
