As an apex, not for profit, since 1992, the DMA brings about collective action for advancing & protecting responsible Data Driven Marketing and Advertising. The erstwhile, DMAi is also cofounder of the International Federation of DMA’s a body with over 40 DMA’s globally in 1996. In 2011 the mission got a fresh impetus and together with CoFounder Ms Shelly Singh, they recommenced with the simple 3i vision that is to create platforms for marketing professionals to Interact, Ideate and Innovate. To further the aims & mission of the DMAi, a new brand identity that resonates has been evolved known as DMAasia which is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. With a broader geographical focus and wider business network, DMA Asia aims to transform members into change leaders with evolved business strategies and relationships that support personal and professional growth objectives in data driven marketing.
Till now, we have successfully conducted 5 Annual Global Conferences and Awards drawing participation from over 300+ Clients and Service providers from India & afar. We also set the stage for learning opportunities & Intra vertical networking forums such as Masterclasses, Breakfast Meeting, peer to peer networking forums like CxO Roundtables and Influencer dinners. In 2016, we have expanded the ECHO™ Awards Program (the premier direct and digital marketing award competition that honors the world’s best direct marketing campaigns ) by introducing additional categories and newer geographies covering 17 focus markets across Asia and Middle East and the journey continues..