The Global Data & Marketing Alliance (GDMA) brought together leaders from 15 global Data & Marketing Associations in Madrid for its 2026 Annual Meetings, reinforcing the value of international collaboration at a time of unprecedented change for the marketing industry. Hosted with the support of Adigital, the association representing the Spanish digital economy, the meetings provided an opportunity for members to exchange insights, compare developments across markets, and identify areas where collective action can deliver greater value than any single association could achieve alone. The annual meetings began alongside Adigital’s OUTTHINK conference, creating an ideal setting for global exchange. GDMA moderated…