The Belgian Association of Marketing is the trade association for direct marketing in Belgium. BAM promotes, protects and teaches the knowledge and the ethical use of direct marketing. It advises its members in the latest DM techniques, privacy and legislation.

Through events, seminars, workshops and research BAM informs about the latest trends in the “journey or direct marketing”, from the DM foundations, about creation, canals, to DM metrics. BAM ensure that results-oriented long-term relationship of trust with the consumer and builds steadily on the further growth of the DM sector.