DMA Italia (Association for Direct and Data-Driven Marketing) gathers companies and not for profit organizations which use Direct and Data Driven Marketing tools and techniques for their communication.

The association’s mission is to facilitate the practice of Data-Driven marketing throughout all media available today, online and offline, to support its members’ business growth. DMA Italia provides its members with advocacy to government and institutions, market research to understand trends and scenarios, events to network and keep updated, awards to keep ahead of the game, training and education and legal advise on topics such as privacy and compliance to laws and regulation.