The DMA France is the French Data Marketing Industry organisation. Founded in 1933, it relies on its 200 members and supports them in the industrial and technological innovation that results from the strong growth of available data and the associated rights and uses.

The members of the DMA France offer their services in compliance with the profession’s ethics and best practices in data marketing. The members represent the entire supply chain of the data marketing industry, including direct marketing and online agencies, consulting, data mining, data quality, data providing, direct mail, emailing.

The DMA France is at the initiative of the creation of the Privacy Protection – Pact, the French label of data professionals.

In 2024, the DMA France joined Alliance Digitale, now dedicated to representing all professions and professionals linked to data, print and digital marketing in France, with the aim of promoting their development, defending their interests and actively contributing to national, European and international discussions on social issues, the creation of new working standards and the consideration of specific constraints.