In 2024, the DMA France joined Alliance Digitale, now dedicated to representing all professions and professionals linked to data, print and digital marketing in France, with the aim of promoting their development, defending their interests and actively contributing to national, European and international discussions on social issues, the creation of new working standards and the consideration of specific constraints.

The DMA France was the French Data Marketing Industry organisation. Founded in 1933, it relied on its 200 members and supports them in the industrial and technological innovation that results from the strong growth of available data and the associated rights and uses.