The DDMA objective is to promote knowledge about – and use of – the fundamental Direct discipline via education, courses, seminars, theme events, as well as relevant articles and links in the monthly Danish Marketing Journal, the journal’s daily email newsletter as well as in other relevant media.

The DDMA represents the marketing discipline Direct covering areas such as:

• Direct Marketing (DM)
• Dialog Marketing
• One-to-One Marketing
• Customer Relationship Management (CRM)

The DDMA is managed by the Direct Marketing Board of the Danish Marketing Association.