The AMD – Portuguese Direct and Digital Marketing Association, is the leading organisation representing the data-driven marketing industry in Portugal. Founded in 1987, AMD brings together companies operating across Direct Marketing, Digital Marketing, Ecommerce and Distance Selling, supporting the development of a more innovative, effective and responsible marketing ecosystem.

AMD actively contributes to the advancement of both direct and digital marketing through professional development, knowledge sharing, regulatory engagement and the promotion of best practices in data-driven marketing. In an increasingly complex environment shaped by privacy, data governance, artificial intelligence and digital transformation, AMD works closely with national and European stakeholders to help ensure a balanced framework that supports innovation, business growth and consumer trust.

Through legal guidance, strategic initiatives and international collaboration with organisations such as FEDMA and the GDMA, AMD supports businesses seeking to deliver responsible and results-oriented marketing. AMD is a founding member of FEDMA, reinforcing its long-standing commitment to ethical, transparent and future-oriented marketing practices in Europe.