ABEMD is a not-for-profit civil entity founded in 1976 and organized by individuals and companies, direct and indirectly, mostly interested in applying strategies and techniques of Data Marketing in their professional activities.

ABEMD works primarily with the purpose to incentive, value, develop and promote the Data Marketing in Brazil. It gathers not only companies that render services in several areas of Data Marketing but also corporations that strongly use these tools within their Communication and Marketing strategies.