The Direct and Interactive Marketing Association (DIMA) is one of the most important Hungarian marketing associations representing the major players of Data Driven Marketing market

Besides organising conferences and workshops, DIMA Hungary prepares benchmarks, guidelines and tender recommendations for the market.

It participates in lobby activities at national and international levels in order to protect the interests of the Data Driven Marketing market. DIMA Hungary has built sustainable relationships with national authorities, press, civil organizations. It has fostered and sustained a wide network of communication agencies and MNC’s. It shares best practices along with engaging common studies and surveys with other DM associations. DIMA Hungary is active member of the two biggest international DM organisations: GDMA (the global DM federation) and FEDMA (Federation of European Direct and Interactive Marketing).