In recent years, developments like machine learning, voice and continuously renewed privacy legislation have completely changed the current search landscape. As a result, possibilities in search automation are endless, but at the same time very complex in nature. Aiming to support search specialists and marketers with automating their search strategies, Dutch marketing associations DDMA and IAB Netherlands published a new Search Automation Whitepaper.
Download the report here:
https://ddma.nl/download/87795/
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