Measuring metrics and establishing marketing benchmarks are critical to improving performance and understanding return on investment (ROI). But over 47% of email marketers say that measuring performance is one of their top challenges (Source: Insider Intelligence Oct 27 2022, Ascends2 and OMI, “Email Marketing: New Research for the Enterprise Marketer”). Email marketing has lots of…
Brussels, 22 June – The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are pleased to present the key trends from the 2023 update of the GDMA International Email Benchmark. This comprehensive, interactive dashboard (based on 122 billion emails sent, covering 69 countries) provides valuable insights into the…
The Global Data & Marketing Alliance (GDMA) welcomes Spanish trade association Adigital (Asociación Española de la Economía Digital) as its member since 1 January 2023. This latest addition will further expand GDMA’s reach to the 4th largest economy in Europe. To tackle globalization, it has become crucial for the marketing industry to work together and…
Approaching data use based only on compliance puts companies at a disadvantage DDMA (Netherlands) – Recently we published the 2022 edition of the Global Privacy Study in collaboration with our umbrella organization GDMA. With this survey we mapped out how consumers from 16 countries think about privacy and data use. In parallel to the results, we…
Despite cultural and economic differences, consumers around the world increasingly see value in sharing their data – according to new research from the GDMA & Acxiom 15 March 2022 – New research launched today by the Global Data & Marketing Alliance (GDMA) in partnership with Acxiom, reveals that over half of surveyed consumers (53%), across…
Join us virtually on 15 March from 15:00 to 17:00 CET for the launch of GDMA’s latest Global Attitudes to Privacy study. Covering 16 different markets and over half the world population, the findings show consumers want a more personalised approach from marketing opportunities, all the while respecting their right to privacy. More specifically, the…
The Argentinian Association of Direct and Interactive Marketing (AMDIA) is changing its name to Data & Marketing Association Argentina. The rebranding process includes change of logo and institutional image. “This change responds to the natural evolution caused by the present dynamics of the marketing and communications industry,” comments Marcelo García Cisneros, Chair of the new…
Global Data and Marketing Alliance (GDMA) publish ethical framework and best practice guidance for global data and marketing industry 12 May 2021 – The Data & Marketing Association UK (DMA) and the Global Data and Marketing Alliance (GDMA) are pleased to announce the publication of the Global Privacy Principles. This set of seven key principles…
United StatesAbout The ANA is the U.S. advertising industry’s oldest and largest trade association. Originally known as the Association of National Advertising Managers, it was established to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies. Representing more than 20,000 influential brands, we help our members become more…
United KingdomAbout A DMA membership will grow your business. Our network of more than 1,000 UK companies is privy to research, free legal advice, political lobbying and industry guidance. Our members connect at regular events that inspire creativity, innovation, responsible marketing and more. Most of them are free. ADMA membership is a badge of accreditation.…
