rdewouters, Author at GDMA

International Email Benchmark 2024 | Email Becomes More Professional through Higher Opens and Clicks, and Lower Unsubscribes and Spam Complaints

The Global Data & Marketing Alliance (GDMA) and the Dutch Data & Marketing Association (DDMA) are proud to present the third and latest edition of the GDMA International Email Benchmark. This year’s edition is even more comprehensive and international, featuring 5 million email campaigns (2023: 3 million), 203 billion emails sent (2023: 122 billion), 42,000…

Call for participation opens for 3rd edition of GDMA’s International Email Benchmark

Resources / NewsBy rdewouters January 30, 2024

Brussels, 30 January – 2023 was another big year for email marketers. Following on the success of the second edition, the Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the third edition of our staple International Email Benchmark. Our…

Fireside chat @ DMWF Amsterdam – 21 November

Resources / NewsBy rdewouters November 2, 2023

We are excited to take part once more in the Digital Marketing World Forum (DMWF) in Amsterdam on 21 November. Our session will run in the Data & Insights track at 11:30 CET. GDMA and the Federation of European Data and Marketing (FEDMA) will organize a high-level fireside chat on GDMA’s latest international email benchmark.…

The importance of Benchmarking for Email Marketing

Resources / NewsBy rdewouters July 13, 2023

Measuring metrics and establishing marketing benchmarks are critical to improving performance and understanding return on investment (ROI). But over 47% of email marketers say that measuring performance is one of their top challenges (Source: Insider Intelligence Oct 27 2022, Ascends2 and OMI, “Email Marketing: New Research for the Enterprise Marketer”). Email marketing has lots of…

2023 International Email Benchmark – Higher open rates due to Apple Mail Privacy Protection and Privacy rules affect deliverability and engagement

Resources / NewsBy rdewouters June 21, 2023

Brussels, 22 June – The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are pleased to present the key trends from the 2023 update of the GDMA International Email Benchmark. This comprehensive, interactive dashboard (based on 122 billion emails sent, covering 69 countries) provides valuable insights into the…

GDMA International Email Benchmark: Country specific perspectives of email performance on international level

ResourcesBy rdewouters April 12, 2023

Last year, the Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA) joined forces with local DMAs and Email Service Providers (ESPs) across the world to create the very-first International Email Benchmark. Recently, the DDMA and GDMA hosted a roundtable session for all partners to discuss the results of…

GDMA Joins Global DEI Marketing Census

Resources / NewsBy rdewouters March 16, 2023

On March 15, the global marketing industry launched a second Global DEI Census in 34 markets around the world. At GDMA, we see diversity, equity and inclusion as business critical. We take very seriously our internal commitments, as well as the importance for our industry, more broadly, to reflect and support diverse communities and the…

GDMA welcomes Adigital in its midst

Organisations, Resources / NewsBy rdewouters February 21, 2023

The Global Data & Marketing Alliance (GDMA) welcomes Spanish trade association Adigital (Asociación Española de la Economía Digital) as its member since 1 January 2023. This latest addition will further expand GDMA’s reach to the 4th largest economy in Europe. To tackle globalization, it has become crucial for the marketing industry to work together and…

International Email Benchmark

ResourcesBy rdewouters December 14, 2022

First-of-its-kind International Email Benchmark delves into latest trends in email marketing For many organisations, email is the primary channel to communicate with consumers in a personal and relevant way. But email is also a field that is highly subject to change, partly due to technological developments, shifts in consumer behaviour and restrictions from legislators. To…

Interview with Mark Kramer (KLM)

Resources / NewsBy rdewouters April 7, 2022

Approaching data use based only on compliance puts companies at a disadvantage DDMA (Netherlands) – Recently we published the 2022 edition of the Global Privacy Study in collaboration with our umbrella organization GDMA. With this survey we mapped out how consumers from 16 countries think about privacy and data use. In parallel to the results, we…

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Author Archives: rdewouters

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