The importance of Benchmarking for Email Marketing

Measuring metrics and establishing marketing benchmarks are critical to improving performance and understanding return on investment (ROI). But over 47% of email marketers say that measuring performance is one of their top challenges (Source: Insider Intelligence Oct 27 2022, Ascends2 and OMI, “Email Marketing: New Research for the Enterprise Marketer”). Email marketing has lots of…

2023 International Email Benchmark – Higher open rates due to Apple Mail Privacy Protection and Privacy rules affect deliverability and engagement

Brussels, 22 June – The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are pleased to present the key trends from the 2023 update of the GDMA International Email Benchmark. This comprehensive, interactive dashboard (based on 122 billion emails sent, covering 69 countries) provides valuable insights into the…

GDMA Joins Global DEI Marketing Census

On March 15, the global marketing industry launched a second Global DEI Census in 34 markets around the world. At GDMA, we see diversity, equity and inclusion as business critical. We take very seriously our internal commitments, as well as the importance for our industry, more broadly, to reflect and support diverse communities and the…

GDMA welcomes Adigital in its midst

The Global Data & Marketing Alliance (GDMA) welcomes Spanish trade association Adigital (Asociación Española de la Economía Digital) as its member since 1 January 2023. This latest addition will further expand GDMA’s reach to the 4th largest economy in Europe. To tackle globalization, it has become crucial for the marketing industry to work together and…

International Email Benchmark

First-of-its-kind International Email Benchmark delves into latest trends in email marketing For many organisations, email is the primary channel to communicate with consumers in a personal and relevant way. But email is also a field that is highly subject to change, partly due to technological developments, shifts in consumer behaviour and restrictions from legislators. To…

Interview with Mark Kramer (KLM)

Approaching data use based only on compliance puts companies at a disadvantage DDMA (Netherlands) – Recently we published the 2022 edition of the Global Privacy Study in collaboration with our umbrella organization GDMA. With this survey we mapped out how consumers from 16 countries think about privacy and data use. In parallel to the results, we…

AMDIA becomes DMA Argentina

The Argentinian Association of Direct and Interactive Marketing (AMDIA) is changing its name to Data & Marketing Association Argentina. The rebranding process includes change of logo and institutional image. “This change responds to the natural evolution caused by the present dynamics of the marketing and communications industry,” comments Marcelo García Cisneros, Chair of the new…