Last year, the Dutch Association for data & marketing (DDMA) and the Global Data & Marketing Alliance (GDMA) joined forces with local DMAs and Email Service Providers (ESPs) across the world to create the very-first International Email Benchmark. Recently, the DDMA and GDMA hosted a roundtable session for all partners to discuss the results of…
On March 15, the global marketing industry launched a second Global DEI Census in 34 markets around the world. At GDMA, we see diversity, equity and inclusion as business critical. We take very seriously our internal commitments, as well as the importance for our industry, more broadly, to reflect and support diverse communities and the…
First-of-its-kind International Email Benchmark delves into latest trends in email marketing For many organisations, email is the primary channel to communicate with consumers in a personal and relevant way. But email is also a field that is highly subject to change, partly due to technological developments, shifts in consumer behaviour and restrictions from legislators. To…
About the Event: The Big Night is back – 4 December, at Old Billingsgate. We promise you good times, glam and the best work in the business getting its just rewards. Stop what you are doing. The Big Show is back in town. On 4 December, DMA Awards returns to Old Billingsgate for a firecracker…
