Resources / News Archives

International Email Benchmark 2024 | Email Becomes More Professional through Higher Opens and Clicks, and Lower Unsubscribes and Spam Complaints

The Global Data & Marketing Alliance (GDMA) and the Dutch Data & Marketing Association (DDMA) are proud to present the third and latest edition of the GDMA International Email Benchmark. This year’s edition is even more comprehensive and international, featuring 5 million email campaigns (2023: 3 million), 203 billion emails sent (2023: 122 billion), 42,000…

GDMA partners with the return of the International ECHO Awards

Organisations, Resources / NewsBy Natacha Picoito April 15, 2024

Brussels, 11 April 2024 – We are proud to announce our support and partnership with the International Echo Awards, a prestigious celebration of excellence and innovation in the global marketing industry. For 95 years, the Echo Awards have honored groundbreaking achievements, tracing their roots back to the era of direct mail and leading in the…

Call for participation opens for 3rd edition of GDMA’s International Email Benchmark

Resources / NewsBy rdewouters January 30, 2024

Brussels, 30 January – 2023 was another big year for email marketers. Following on the success of the second edition, the Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the third edition of our staple International Email Benchmark. Our…

Fireside chat @ DMWF Amsterdam – 21 November

Resources / NewsBy rdewouters November 2, 2023

We are excited to take part once more in the Digital Marketing World Forum (DMWF) in Amsterdam on 21 November. Our session will run in the Data & Insights track at 11:30 CET. GDMA and the Federation of European Data and Marketing (FEDMA) will organize a high-level fireside chat on GDMA’s latest international email benchmark.…

The importance of Benchmarking for Email Marketing

Resources / NewsBy rdewouters July 13, 2023

Measuring metrics and establishing marketing benchmarks are critical to improving performance and understanding return on investment (ROI). But over 47% of email marketers say that measuring performance is one of their top challenges (Source: Insider Intelligence Oct 27 2022, Ascends2 and OMI, “Email Marketing: New Research for the Enterprise Marketer”). Email marketing has lots of…

2023 International Email Benchmark – Higher open rates due to Apple Mail Privacy Protection and Privacy rules affect deliverability and engagement

Resources / NewsBy rdewouters June 21, 2023

Brussels, 22 June – The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are pleased to present the key trends from the 2023 update of the GDMA International Email Benchmark. This comprehensive, interactive dashboard (based on 122 billion emails sent, covering 69 countries) provides valuable insights into the…

GDMA Joins Global DEI Marketing Census

Resources / NewsBy rdewouters March 16, 2023

On March 15, the global marketing industry launched a second Global DEI Census in 34 markets around the world. At GDMA, we see diversity, equity and inclusion as business critical. We take very seriously our internal commitments, as well as the importance for our industry, more broadly, to reflect and support diverse communities and the…

GDMA welcomes Adigital in its midst

Organisations, Resources / NewsBy rdewouters February 21, 2023

The Global Data & Marketing Alliance (GDMA) welcomes Spanish trade association Adigital (Asociación Española de la Economía Digital) as its member since 1 January 2023. This latest addition will further expand GDMA’s reach to the 4th largest economy in Europe. To tackle globalization, it has become crucial for the marketing industry to work together and…

Interview with Mark Kramer (KLM)

Resources / NewsBy rdewouters April 7, 2022

Approaching data use based only on compliance puts companies at a disadvantage DDMA (Netherlands) – Recently we published the 2022 edition of the Global Privacy Study in collaboration with our umbrella organization GDMA. With this survey we mapped out how consumers from 16 countries think about privacy and data use. In parallel to the results, we…

Consumers across the globe are increasingly comfortable sharing their data

Resources / NewsBy rdewouters March 15, 2022

Despite cultural and economic differences, consumers around the world increasingly see value in sharing their data – according to new research from the GDMA & Acxiom 15 March 2022 – New research launched today by the Global Data & Marketing Alliance (GDMA) in partnership with Acxiom, reveals that over half of surveyed consumers (53%), across…

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