2023 International Email Benchmark – Higher open rates due to Apple Mail Privacy Protection and Privacy rules affect deliverability and engagement

Brussels, 22 June – The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are pleased to present the key trends from the 2023 update of the GDMA International Email Benchmark. This comprehensive, interactive dashboard (based on 122 billion emails sent, covering 69 countries) provides valuable insights into the…

Interview with Mark Kramer (KLM)

Approaching data use based only on compliance puts companies at a disadvantage DDMA (Netherlands) – Recently we published the 2022 edition of the Global Privacy Study in collaboration with our umbrella organization GDMA. With this survey we mapped out how consumers from 16 countries think about privacy and data use. In parallel to the results, we…

AMDIA becomes DMA Argentina

The Argentinian Association of Direct and Interactive Marketing (AMDIA) is changing its name to Data & Marketing Association Argentina. The rebranding process includes change of logo and institutional image. “This change responds to the natural evolution caused by the present dynamics of the marketing and communications industry,” comments Marcelo García Cisneros, Chair of the new…