Email marketing remains a formidable channel, but standards are rising. Join us for an exclusive webinar to delve into the latest findings from the GDMA International Email Benchmark 2025, which scrutinizes email campaign performance globally.
Our expert panel, composed of Andreas Pohan Simandjuntak (Director at KotaK Marketing), Beata Linz (Global CRM Director at AdBirds), Pauline Swart (Director Latam at Tripolis Solutions) and moderated by Robin de Wouters (Director General at FEDMA/GDMA), will discuss the latest trends in email marketing.
Key highlights from the 2025 study include:
- Acceptance Rate: Steady at 98.7%
- Unique Open Rate: Consistent at 32.5% since 2022
- Engagement Trends: While recipients continue to open emails, click-through rates are declining.
Discover strategies to enhance engagement and drive results in your email campaigns. Don’t miss this opportunity to stay ahead in the evolving landscape of email marketing.
