The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the fifth edition of our staple International Email Benchmark, an independent and interactive dashboard, which provides cross border insights based on email campaign data.
To help organizations optimize their email performances, GDMA and DDMA joined forces with ESPs and DMAs (Data and Marketing Associations) from across the world to strengthen the position of email marketing as a channel.
As we begin this 5th edition, we invite organizations worldwide to participate and contribute to its expansion. The more campaign data we accumulate, the more robust, insightful, and valuable the Benchmark becomes.
- We are looking for Email Service Providers (ESPs) from all over the world
- Data collection is possible in January & February 2026
- Participating ESPs will receive all the necessary documents to complete this as effectively as possible
- Participation is free and will only benefit your organization, your clients and the wider industry.
Interested in joining? Please contact Robin de Wouters via rdewouters@fedma.org.
Access the full dashboard here and explore its findings.
Key benefits for ESPs
- Independent and comprehensive market insights. This industry benchmark allows you to compare your performance with the international market across: countries and regions, industries; target groups; and email metrics and trends. This gives your teams and clients broader context, supports reliable performance validation and strengthens data-driven decision-making.
- Global scope and credibility. The benchmark covers a wide range of countries and is built in collaboration with DMAs and ESPs around the world. This ensures:
• A robust and diverse dataset
• Reliable and representative insights
• A strong international reputation - Visibility for your brand. By joining, your organisation is acknowledged in:
• The benchmark dashboard
• International press releases
• Global publications
• Major industry events such as the launch webinar, EMAS Amsterdam, Email Conference Amsterdam, EMDay Biarritz and DMA Argentina’s annual benchmark launch - Contribute to the development of the industry. Your participation helps professionalize the email marketing field. Together with GDMA, DDMA, ESPs and international DMAs, we:
• Map the email channel at a global scale
• Identify important trends and developments
• Strengthen the position of email marketing worldwide - Join an international expert working group. Partners become part of a global group of ESPs and local DMAs where we share findings, discuss email marketing trends and shape future editions of the benchmark. This is a valuable opportunity to connect and collaborate internationally.
2025 Benchmark
Last year’s comprehensive, interactive dashboard is based on anonymized campaign data (2021-2024) from 20 ESPs (16 in 2025): Doppler, Flexmail, CaRe-Mail, Hellodialog, ICOMM mkt, MailBlaze, Mailcampaigns, Maileon, Mailkit, SAP/Emarsys, Marigold, Selzy, Spotler (including Tripolis), Reachstack, Tekside.io, and TouchBase Pro. The benchmark includes 11.4 million email campaigns (2021–2023: 5.2 million) and 521 billion emails sent (2021–2023: 203 billion). The 2025 edition specifies 61 countries (2024: 31 countries) across Europe, North America, Central America, South America, APAC, Africa, and the Middle East.
Email marketing continues to be a powerful channel, but the bar is getting higher. This is demonstrated by the latest edition of the GDMA International Email Benchmark 2025, which analyzed email campaign performance worldwide. Despite a stable trend in Acceptance Rate (98.7%) and Unique Open Rate (32.5% OR) since 2022, engagement remains the key: recipients still open emails but are clicking less.
We hope you will consider this opportunity to join our benchmark. For further information, please contact Robin de Wouters via rdewouters@fedma.org.
