The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the fourth edition of our staple International Email Benchmark, an independent and interactive dashboard, which provides cross border insights based on email campaign data.
To help organizations optimize their email performances, GDMA and DDMA joined forces with ESPs and DMAs (Data and Marketing Associations) from across the world to strengthen the position of email marketing as a channel.
As we begin this 4th edition, we invite organizations worldwide to participate and contribute to its expansion. The more campaign data we accumulate, the more robust, insightful, and valuable the Benchmark becomes.
- We are looking for Email Service Providers (ESPs) from all over the world
- Data collection is possible in January & February 2025
- Participating ESPs will receive all the necessary documents to complete this as effectively as possible
- Participation is free and will only benefit your organization, your clients and the wider industry.
Interested in joining? Please contact Robin de Wouters via rdewouters@fedma.org.
Access the full dashboard here and explore its findings.
2024 Benchmark
Last year’s comprehensive, interactive dashboard was based on 203 billion emails sent (up from 122 the previous year) and covered 125 countries (up from 69), providing invaluable insights into the evolving landscape of email marketing and highlighting ever higher open and acceptance rates, lower bounce rates, while low unsubscribe and spam complaint rates indicate an increasingly professional email marketing sector.
Globally, the acceptance rate has increased for the third consecutive year, from 98.24% to 98.46% to 99.22% this year. Consequently, the hard bounce rate has decreased from 0.92% to 0.82% to just 0.44% in 2023. The soft bounce rate has also declined from 0.84% to 0.73%, and this year to 0.33%. This positive trend can be attributed to marketers taking list hygiene more seriously, better adhering to laws and regulations, and meeting consumer expectations even outside the EU. For example, in countries where GDPR rules are observed even if they are not directly enforced. Email Service Providers (ESPs) have also raised awareness among marketers and taken steps to better facilitate consent management. This has positively impacted benchmark results and improved the email channel’s image among recipients. Read the full press release here.
The interactive dashboard allows users to navigate the benchmark themselves and select the filters and metrics they want. By simply clicking and exploring the dashboard, users can unlock a wealth of information and customize their analysis based on their specific needs.
We hope you will consider this opportunity to join our benchmark. For further information, please contact Robin de Wouters via rdewouters@fedma.org.
