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2023 International Email Benchmark – Higher open rates due to Apple Mail Privacy Protection and Privacy rules affect deliverability and engagement

Brussels, 22 June – The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are pleased to present the key trends from the 2023 update of the GDMA International Email Benchmark. This comprehensive, interactive dashboard (based on 122 billion emails sent, covering 69 countries) provides valuable insights into the…

GDMA Joins Global DEI Marketing Census

Resources / NewsBy rdewouters March 16, 2023

On March 15, the global marketing industry launched a second Global DEI Census in 34 markets around the world. At GDMA, we see diversity, equity and inclusion as business critical. We take very seriously our internal commitments, as well as the importance for our industry, more broadly, to reflect and support diverse communities and the…

GDMA welcomes Adigital in its midst

Organisations, Resources / NewsBy rdewouters February 21, 2023

The Global Data & Marketing Alliance (GDMA) welcomes Spanish trade association Adigital (Asociación Española de la Economía Digital) as its member since 1 January 2023. This latest addition will further expand GDMA’s reach to the 4th largest economy in Europe. To tackle globalization, it has become crucial for the marketing industry to work together and…

Interview with Mark Kramer (KLM)

Resources / NewsBy rdewouters April 7, 2022

Approaching data use based only on compliance puts companies at a disadvantage DDMA (Netherlands) – Recently we published the 2022 edition of the Global Privacy Study in collaboration with our umbrella organization GDMA. With this survey we mapped out how consumers from 16 countries think about privacy and data use. In parallel to the results, we…

Consumers across the globe are increasingly comfortable sharing their data

Resources / NewsBy rdewouters March 15, 2022

Despite cultural and economic differences, consumers around the world increasingly see value in sharing their data – according to new research from the GDMA & Acxiom 15 March 2022 – New research launched today by the Global Data & Marketing Alliance (GDMA) in partnership with Acxiom, reveals that over half of surveyed consumers (53%), across…

Event: Invitation to Global Attitudes to Privacy Study

Resources / NewsBy rdewouters February 25, 2022

Join us virtually on 15 March from 15:00 to 17:00 CET for the launch of GDMA’s latest Global Attitudes to Privacy study. Covering 16 different markets and over half the world population, the findings show consumers want a more personalised approach from marketing opportunities, all the while respecting their right to privacy. More specifically, the…

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AMDIA becomes DMA Argentina

Resources / NewsBy rdewouters December 3, 2021

The Argentinian Association of Direct and Interactive Marketing (AMDIA) is changing its name to Data & Marketing Association Argentina. The rebranding process includes change of logo and institutional image. “This change responds to the natural evolution caused by the present dynamics of the marketing and communications industry,” comments Marcelo García Cisneros, Chair of the new…

Industry bodies publish new framework to enhance data privacy standards worldwide

Resources / NewsBy GDMA May 12, 2021

Global Data and Marketing Alliance (GDMA) publish ethical framework and best practice guidance for global data and marketing industry 12 May 2021 – The Data & Marketing Association UK (DMA) and the Global Data and Marketing Alliance (GDMA) are pleased to announce the publication of the Global Privacy Principles. This set of seven key principles…

Search Automation 2020 whitepaper

Resources / NewsBy GDMA April 12, 2021

In recent years, developments like machine learning, voice and continuously renewed privacy legislation have completely changed the current search landscape. As a result, possibilities in search automation are endless, but at the same time very complex in nature. Aiming to support search specialists and marketers with automating their search strategies, Dutch marketing associations DDMA and…

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