Despite cultural and economic differences, consumers around the world increasingly see value in sharing their data – according to new research from the GDMA & Acxiom 15 March 2022 – New research launched today by the Global Data & Marketing Alliance (GDMA) in partnership with Acxiom, reveals that over half of surveyed consumers (53%), across…
Join us virtually on 15 March from 15:00 to 17:00 CET for the launch of GDMA’s latest Global Attitudes to Privacy study. Covering 16 different markets and over half the world population, the findings show consumers want a more personalised approach from marketing opportunities, all the while respecting their right to privacy. More specifically, the…
The Argentinian Association of Direct and Interactive Marketing (AMDIA) is changing its name to Data & Marketing Association Argentina. The rebranding process includes change of logo and institutional image. “This change responds to the natural evolution caused by the present dynamics of the marketing and communications industry,” comments Marcelo García Cisneros, Chair of the new…
Global Data and Marketing Alliance (GDMA) publish ethical framework and best practice guidance for global data and marketing industry 12 May 2021 – The Data & Marketing Association UK (DMA) and the Global Data and Marketing Alliance (GDMA) are pleased to announce the publication of the Global Privacy Principles. This set of seven key principles…
United StatesAbout The ANA is the U.S. advertising industry’s oldest and largest trade association. Originally known as the Association of National Advertising Managers, it was established to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies. Representing more than 20,000 influential brands, we help our members become more…
United KingdomAbout A DMA membership will grow your business. Our network of more than 1,000 UK companies is privy to research, free legal advice, political lobbying and industry guidance. Our members connect at regular events that inspire creativity, innovation, responsible marketing and more. Most of them are free. ADMA membership is a badge of accreditation.…
TurkeyAbout Coming soon Contact NAME: A. Serhat Demirel JOB TITLE: Chairman EMAIL: – TELEPHONE: +212 244 88 71 DMA EMAIL: dpid@dpid.org.tr DMA WEBSITE: https://pid.org.tr/tr ADDRESS: No: 57 D, 4 Floor, 2 Gümüşsuyu Beyoglu 34437 Istanbul
The NetherlandsAbout The DDMA is the trade organisation for data driven marketing & advertising in the Netherlands. DDMA represents the interests of users, service providers and media/carriers of data driven marketing, both in the Netherlands and at a European level. The organisation acts as a leading communication and knowledge platform for professionals in marketing. The…
AustriaAbout We promote all types of personalized communication – both digital and analogue. We see ourselves as thought leaders and pioneers of technological innovations that make communication more individual and useful for consumers – and allow companies to communicate more personally and efficiently. Our members share their experiences and learn from each other through exchange.…
SwedenAbout SWEDMA – Swedish Data & Marketing Association – brings together both suppliers and buyers in the Swedish ecosystem for data-driven marketing. SWEDMA gathers the entire value chain and creates optimal conditions for working responsibly with data-driven marketing – and contributing to what a single company cannot achieve on its own. SWEDMA has three important…
