New Executive Committee
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Consumers across the globe are increasingly comfortable sharing their data
Consumers across the globe are increasingly comfortable sharing their data
Discover the 2022 Study
DATA DRIVES OUR THINKING
DATA DRIVES OUR
THINKING
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DATA DRIVES OUR THINKING
GLOBAL PRIVACY PRINCIPLES
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International Email Benchmark – Retail puts the inbox on alert: email marketing remains strong & relevant
International Email Benchmark – Retail puts the inbox on alert: email marketing remains strong & relevant

Email marketing continues to be a powerful channel, but the bar is getting higher. This is demonstrated by the latest edition of the GDMA International Email Benchmark 2025, which analyzed email campaign performance worldwide. Despite a stable trend in Acceptance Rate (98.7%) and Unique Open Rate (32.5% OR) since 2022, engagement remains the key: recipients still open emails but are clicking less.  Go to interactive dashboard  Globally, the Click to Open Rate (CTO) dropped by 1.2 percentage points to 7.6% in 2024, and the Click Through Rate (CTR) fell by 0.7 percentage points to 2.9%. It’s notable that click rates…

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GDMA Expertise

Bringing the world of marketing and advertising together.

DATA DRIVEN INSIGHTS

The GDMA is an organisation that represents, supports and unites marketing associations from around the globe that focus on data-driven marketing.

WORLDWIDE INITIATIVE

It leads worldwide initiatives aimed at providing marketers with global trends, thought leadership and know-how on data-driven marketing and advertising across all sectors, disciplines and channels.

NETWORK

Through its members associations, the GDMA provides access to the world’s largest network of data-driven marketing organisations and influencers.

Organisations

Use the links below to find out more about the worldwide networks. The GDMA is an organisation that represents, supports and unites marketing associations from around the globe that focus on data-driven marketing.

Argentina (DMA Argentina)

Australia (ADMA)

Austria (DMVOE)

Belgium (BAM)

Brazil (ABEMD)

Canada (CMA)

Chile (AMDD)

Denmark (DDMA)

Europe (FEDMA)

France (Alliance Digitale)

Germany (DDV)

Hong Kong DDA

Hungary (CMA)

India (DMAA)

Italy (DMA Italia)

Japan (DMJ)

Mexico (Directa)

Middle East (MENA)

New Zealand (MA)

Norway (NORDMA)

Singapore (DMAS)

South Africa (DMASA)

Spain (Adigital)

Sweden (SWEDMA)

The Netherlands (DDMA)

Turkey (TDMA)

United Kingdom (DMA)

United States (ANA)

Partners

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