Dutch Email Benchmark 2016

In the face of a fast changing and uncertain environment email marketing is for many companies strategically important. In this report the Data Driven Marketing Association (DDMA) presents the Dutch annual email benchmark of 2016. This benchmark aims to provide insight into the effectiveness of campaigns and which drivers (e.g. time of day or a specific technique) make a campaign...
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DMA – 2016 Statistical Fact Book

DMA’s 2016 Statistical Fact Book is the definitive source of benchmarks to inform data-driven marketers in their planning, budgeting and forecasting, the DMA 2016 Statistical Fact Book contains 326 pages and 379 charts organized by channel.  DMA’s Statistical Fact Book also includes insightful white-paper style reports and perspectives from the leading companies across the marketing ecosystem.        ...
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