Resources

Search Automation 2020 whitepaper

In recent years, developments like machine learning, voice and continuously renewed privacy legislation have completely changed the current search landscape. As a result, possibilities in search automation are endless, but at the same time very complex in nature. Aiming to support search specialists and marketers with automating their search strategies, Dutch marketing associations DDMA and IAB Netherlands published a new Search...
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Dutch Email Benchmark 2016

In the face of a fast changing and uncertain environment email marketing is for many companies strategically important. In this report the Data Driven Marketing Association (DDMA) presents the Dutch annual email benchmark of 2016. This benchmark aims to provide insight into the effectiveness of campaigns and which drivers (e.g. time of day or a specific technique) make a campaign...
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