The GDMA is an organisation that represents, supports and unites marketing associations from around the globe that focus on data-driven marketing.
It leads worldwide initiatives aimed at providing marketers with global trends, thought leadership and know-how on data-driven marketing and advertising across all sectors, disciplines and channels.
In excess of 30 affiliate organisations are part of GDMA. Collectively, they represent a significant proportion of the world’s major brands, corporations, suppliers and agencies.
Through its members associations, the GDMA provides access to the world’s largest network of data-driven marketing organisations and influencers.
Gill Stewart is the CEO of the Marketing Association. Gill brings to the role 25 years of experience in the media industry including the last 10 years heading up The Radio Bureau.
Jodie Sangster is the CEO of the Association for Data-driven Marketing and Advertising (ADMA), the Institute for Analytics Professionals of Australia (IAPA) and The Digital Industry Association of Australia (AIMIA). She is also Chair of GDMA.
Since being appointed DMA CEO in 2014, Tom Benton has led a three-year transformation of DMA that includes a re-branding to become the Data & Marketing Association with an organizational and resource alignment focused on advocacy, innovation, education and connections.