Didier Farge is the President of international activities and board Member of the French Data & Marketing Association DMA France, after having been the organisation’s President for 4 years.His industry role includes Being Board Member at FEDMA and active member at GDMA
He is the CEO/ President & Co-Founder of Conexance now part of Choreograph ( Group M ) (WPP) leader in Data and Analytics with operations in France and UK and an active Member at think tank SYNOPIA (lab of Governance). He has over 35 years’ experience across Data business , Marketing and digital in France and Europe. He is Senior Advisor , investor, and member of boards of Data start-ups. He received the EY award Entrepreneur of the Year 2014 (innovation. France North).
Didier launched his career at Unilever in 1982 being Research analyst at Research international (SECED and then RI) and Product manager for Ice Cream and new products developments (COGESAL). He joined Wunderman Cato Johnson in 1988 being Account Director and Associate Director in Paris and Managing Director in Brussels. He moved to E-mail marketing service provider (ESP) in 1999 Co- Founding Message Media Europe business (MME) as Director Account Management in 7 countries, and spending 1 year at EMailvision (SmartFocus). He also runned his own consulting activity. In 2004, Didier launched the Co-op Database concept in France as Managing Director Abacus France ( DOUBLECLICK) and Co founded Conexance, Database leader in Customer Knowledge in 2006 .he is also co founder of M1by1 a CDP and Marketing automation solution . Conexance Joined WPP group under Wunderman Thompson Brand in 2016.
Didier is a graduate of the Business school (DESCAF) Marketing & Communication (ESP) and received a DU of Coaching (Assas 2004).