Global GDMA Executives

Didier Farge is the President of international activities and board Member of the French Data & Marketing Association DMA France, after having been the organisation’s President for 4 years.His industry role includes Being Board Member at FEDMA and active member at GDMA

He was the CEO/ President & Co-Founder of Conexance now part of Choreograph ( Group M ) (WPP) leader in Data and Analytics with operations in France and UK .

He has over 35 years’ experience across Data business , Marketing and digital in France and Europe. He is currently Senior Advisor , investor, and member of boards of Data start-ups in Data , digital and AI space.

He received the EY award Entrepreneur of the Year 2014 (innovation. France North).

Didier launched his career at Unilever in 1982 being Research analyst at Research international (SECED and then RI) and Product manager for Ice Cream and new products developments (COGESAL). He joined Wunderman Cato Johnson in 1988 being Account Director and Associate Director in Paris and Managing Director in Brussels. He moved to E-mail marketing service provider (ESP) in 1999 Co- Founding Message Media Europe business (MME) as Director Account Management in 7 countries, and spending 1 year at EMailvision (SmartFocus). He also runned his own consulting activity. In 2004, Didier launched the Co-op Database concept in France as Managing Director Abacus France ( DOUBLECLICK) and Co founded Conexance, Database leader in Customer Knowledge in 2006 .he is also co founder of M1by1 a CDP and Marketing automation solution which joined in 2023 the group positive agency and was president of the retail show CONEXT from 2014 to 2019

Didier is a graduate of the Business school ESCAE Amiens (DESCAF1981 ) Marketing & Communication (ESP 1978) and received a DU of Coaching (Assas 2004).

Didier Farge
DMA France
+33 6 86 87 88 43