Past Chair of GlobalDMA – formerly IFDMA – Mary is Board Member and Honorary President of DMA Argentina, the Argentine Data & Marketing Association. She chairs that association’s Institutional and International Relations Commission. Teahan occupies a permanent seat in representation of the data & marketing industry on the Consultative Council of the Argentine National Personal Data Protection Bureau. An academic authority, Teahan is a university professor and the author of chapters on the topic of marketing and privacy in two reference texts, and also wrote two books on Direct and Digital Marketing published by the Universal Postal Union.
Her consultant agency Qendar specializes in consulting, strategic planning and integrated data-driven marketing communications for nonprofits. Her previous direct and digital agency, CP Comunicacion Proximity, won more than 150 national and international awards (including Cannes Lions Direct, Caples and ECHOs) and was ranked the number two agency in the world by the Won Report in 2009. Mary is also coordinator of the ECHO Latam Awards and member of the Board of Governors for the ANA International ECHO Awards. She is additionally past president of the Argentine Ad Council, maximum authority in public service communications in that country.