Email marketing continues to be a powerful channel, but the bar is getting higher. This is demonstrated by the latest edition of the GDMA International Email Benchmark 2025, which analyzed email campaign performance worldwide. Despite a stable trend in Acceptance Rate (98.7%) and Unique Open Rate (32.5% OR) since 2022, engagement remains the key: recipients…
Brussels, Belgium – 8 May 2025 – The Global Data & Marketing Alliance (GDMA) is pleased to announce the election of its new executive committee for a 3-year mandate. This esteemed group of leaders will guide the organization in its mission to represent, support, and unite 25 marketing associations from around the globe that focus…
Email marketing remains a formidable channel, but standards are rising. Join us for an exclusive webinar to delve into the latest findings from the GDMA International Email Benchmark 2025, which scrutinizes email campaign performance globally. Our expert panel, composed of Andreas Pohan Simandjuntak (Director at KotaK Marketing), Beata Linz (Global CRM Director at AdBirds), Pauline…
On Tuesday 18 March, GDMA hosted a webinar exploring how AI is revolutionizing the travel industry, specifically focusing on enhancing customer experiences for long-distance travelers. Our speaker, Axel Schulz, Head of AI and Data Intelligence Center at DB, explained how Deutsche Bahn collects more than 8 million customer feedback every year and how the…
The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the fourth edition of our staple International Email Benchmark, an independent and interactive dashboard, which provides cross border insights based on email campaign data. To help organizations optimize their email…
The Global Data & Marketing Alliance (GDMA) and the Dutch Data & Marketing Association (DDMA) are proud to present the third and latest edition of the GDMA International Email Benchmark. This year’s edition is even more comprehensive and international, featuring 5 million email campaigns (2023: 3 million), 203 billion emails sent (2023: 122 billion), 42,000…
Brussels, 11 April 2024 – We are proud to announce our support and partnership with the International Echo Awards, a prestigious celebration of excellence and innovation in the global marketing industry. For 95 years, the Echo Awards have honored groundbreaking achievements, tracing their roots back to the era of direct mail and leading in the…
Brussels, 30 January – 2023 was another big year for email marketers. Following on the success of the second edition, the Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the third edition of our staple International Email Benchmark. Our…
We are excited to take part once more in the Digital Marketing World Forum (DMWF) in Amsterdam on 21 November. Our session will run in the Data & Insights track at 11:30 CET. GDMA and the Federation of European Data and Marketing (FEDMA) will organize a high-level fireside chat on GDMA’s latest international email benchmark.…
Measuring metrics and establishing marketing benchmarks are critical to improving performance and understanding return on investment (ROI). But over 47% of email marketers say that measuring performance is one of their top challenges (Source: Insider Intelligence Oct 27 2022, Ascends2 and OMI, “Email Marketing: New Research for the Enterprise Marketer”). Email marketing has lots of…
