On Tuesday 18 March, GDMA hosted a webinar exploring how AI is revolutionizing the travel industry, specifically focusing on enhancing customer experiences for long-distance travelers. Our speaker, Axel Schulz, Head of AI and Data Intelligence Center at DB, explained how Deutsche Bahn collects more than 8 million customer feedback every year and how the…
The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the fourth edition of our staple International Email Benchmark, an independent and interactive dashboard, which provides cross border insights based on email campaign data. To help organizations optimize their email…
The Global Data & Marketing Alliance (GDMA) and the Dutch Data & Marketing Association (DDMA) are proud to present the third and latest edition of the GDMA International Email Benchmark. This year’s edition is even more comprehensive and international, featuring 5 million email campaigns (2023: 3 million), 203 billion emails sent (2023: 122 billion), 42,000…
Brussels, 11 April 2024 – We are proud to announce our support and partnership with the International Echo Awards, a prestigious celebration of excellence and innovation in the global marketing industry. For 95 years, the Echo Awards have honored groundbreaking achievements, tracing their roots back to the era of direct mail and leading in the…
Brussels, 30 January – 2023 was another big year for email marketers. Following on the success of the second edition, the Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are thrilled to initiate the call for participation for the third edition of our staple International Email Benchmark. Our…
We are excited to take part once more in the Digital Marketing World Forum (DMWF) in Amsterdam on 21 November. Our session will run in the Data & Insights track at 11:30 CET. GDMA and the Federation of European Data and Marketing (FEDMA) will organize a high-level fireside chat on GDMA’s latest international email benchmark.…
Measuring metrics and establishing marketing benchmarks are critical to improving performance and understanding return on investment (ROI). But over 47% of email marketers say that measuring performance is one of their top challenges (Source: Insider Intelligence Oct 27 2022, Ascends2 and OMI, “Email Marketing: New Research for the Enterprise Marketer”). Email marketing has lots of…
Brussels, 22 June – The Global Data & Marketing Alliance (GDMA) and the Dutch Association for Data & Marketing (DDMA) are pleased to present the key trends from the 2023 update of the GDMA International Email Benchmark. This comprehensive, interactive dashboard (based on 122 billion emails sent, covering 69 countries) provides valuable insights into the…
On March 15, the global marketing industry launched a second Global DEI Census in 34 markets around the world. At GDMA, we see diversity, equity and inclusion as business critical. We take very seriously our internal commitments, as well as the importance for our industry, more broadly, to reflect and support diverse communities and the…
The Global Data & Marketing Alliance (GDMA) welcomes Spanish trade association Adigital (Asociación Española de la Economía Digital) as its member since 1 January 2023. This latest addition will further expand GDMA’s reach to the 4th largest economy in Europe. To tackle globalization, it has become crucial for the marketing industry to work together and…
