Shelly Singh Founder & COO of DMA MENA. Shelly is an adept media & marketing professional with two decades of contributions in the print media at HT,Indian Express, retail at Reliance Hyper and the result driven marketing business. She is amongst the early champions of responsible data driven marketing & advertising in India and is Director & COO, DMAi & Founder of DMA MENA. Her experience in international markets has been at the fore for the Association for Data Driven Marketing & Advertising to take giant strides with global DMA’s inking significant cooperation agreements that have been beneficial to the Indian businesses at large. Her efforts around recognition for Indian businesses were instrumental in bringing the ECHO™ International awards to the Middle East. Shelly represents Middle East at the global DMA forums & also has been invited as International judge for the ECHO International awards.

As a passionate marketer, she helps incubate marketing and media intellectual properties by harnessing ideas that set new paradigms and create value for its fraternity through her company Thursday Premiere where she is a founder. She also is the publisher of thecmoguide.com. When not traveling she is based out of Winnipeg, Canada & Mumbai, India. She can be found at twitter @shellyjsingh.