Martin Nitsche is Founder and Managing Partner of SocialSpark GmbH and Solveta GmbH. He is considered as one of Germanys leading CRM and Marketing experts. Furthermore he is President of the Deutscher Dialogmarketing Verband e.V. (German Direct Marketing Association) and honorary Chairman of the Board of the Global Data and Marketing Alliance.

He studied Business IT and worked as a management consultant before he worked at Deutsche Bank, Grey Global Group and BBDO Group before he became Head of Marketing for Commerzbank Private and Business Customers.

He teaches at several universities, has been a speaker at conferences in Germany and abroad and has written and published numerous articles and books, including standard references on LinkedIn and explainer videos.