Mark Kaline joined the ANA in 2019 as SVP Data & Analytics in the newly formed Data, Analytics and Technology practice. His primary role has been to lead the ANA’s programming and content efforts in the Data & Analytics space and to provide ANA members with the most up to date developments in Data & Analytics impacting their day-to-day businesses, be it privacy legislation, deprecation of the third-party cookie, the rise of data clean rooms or marketer’s quest for building their first-party data pools.
In addition, Kaline assumed responsibility for assets carried over from the ANA’s acquisition of the DMA, including the Analytics & Data Science Committee, the Data & Direct marketing committee, ANA’s annual Response Rate Report, the International ECHO Awards, and the association’s ongoing relationship with the Global DMA.
Kaline is a 45 year veteran of the media and marketing industry. Prior to joining ANA, he served for nearly 20 years as the Global Media Director for both the Kimberly-Clark Corporation and the Ford Motor Company, where he also served on several ANA committees and participated in numerous industry initiatives. Additionally, Mark held senior level media positions at Campbell-Ewald Advertising in Detroit, and Ogilvy & Mather Advertising in Chicago, leading work on accounts including General Motors, Chevrolet, American Express, Sears, Hershey and General Foods.
Kaline holds a Telecommunications degree from Michigan State University and is active in several community non-profit organizations, including Camp Restore Detroit. Mark and his wife Jill reside in Bloomfield Hills, Michigan, USA, and are proud parents of daughter Brittney and son Branden.