Didier Farge is the President of international activities and board Member at Alliance Digitale France, a leading association resulting from merger of MMA, IAB and DMA France. Didier has been the DMA’s President for 4 years. His industry role includes being Board Member at FEDMA and active member at GDMA.

He was the CEO, President, and Co-Founder of Conexance, which is now part of Choreograph (Group M/WPP), a leading company in Data and Analytics with operations in France and the UK. He also introduced the co-op database concept in France.

Didier also co-foundedMessageMedia Europe and e-mail marketing service provider (ESP) in 1999. He served as President of the retail show CONEXT from 2014 to 2019 and has been a partner in various start-ups.

Didier graduated from the Business school ESCAE Amiens (DESCAF1981) Marketing & Communication (ESP 1978) and received a DU of Coaching (Assas Paris 2004).

He has over 35 years’ experience across Data business, Marketing at Unilever and digital in Wunderman Thomson France and Europe. He is currently Senior Advisor and board member in companies operating in Data, digital and AI space.

He received the EY award Entrepreneur of the Year 2014 (innovation.north).

Beyond work Didier is an avid scuba diver.