Annette is a committed leader with +20 years of experience in leadership, communication and sales. Passionate about developing and evolving! Throughout her career, the focus has been on maximizing the impact of interventions through insights.

SWEDMA – Sweden Data & Marketing Association – is an organization and network of more than 230 Swedish companies, both suppliers and buyers with a focus on data-driven marketing. We offer free legal advice, political lobbying, industry guidance, training and events to add new oxygen to the business. Our members join regular events that inspire creativity, innovation, responsible marketing and more. Most of them are free for members.

A SWEDMA membership is an accreditation mark. We provide industry guidelines for best practices, legal updates and a code that puts the customer at the center. We represent a data-driven industry that leads the business community in creativity and innovation. A membership that optimizes the business.