SWEDMA – Swedish Data & Marketing Association – brings together both suppliers and buyers in the Swedish ecosystem for data-driven marketing. SWEDMA gathers the entire value chain and creates optimal conditions for working responsibly with data-driven marketing – and contributing to what a single company cannot achieve on its own.

SWEDMA has three important focus areas:

• Opinion – influences legislation, works for self-regulation and creates opinion to build the best market conditions for everyone.
• Consulting – we guide you and your organization in the digital transformation of marketing. It can be about anything from legal advice to how data-driven marketing will develop in the future and what knowledge and skills are required to work responsibly.
• Engagement – ​​creates networks and exchanges of ideas, educates and inspires to transform ambition and potential into innovation and concrete business results.

Read more about SWEDMA in their interactive brochure.