Resources

Certified Senders Alliance

The Certified Senders Alliance eco has set up a white list project called the “Certified Senders Alliance” (CSA) together with the German Dialogue Marketing Association, DDV. What is the Certified Senders Alliance? Bulk mailers who send advertising material with the recipient’s permission (permission marketing) complain that a substantial portion of solicited, and therefore wanted, messages, such as newsletters, no longer...
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Letterbox Consumer Survey

This study should enable advertisers and agencies to estimate the direct impact of mail campaigns and provide a reliable reference measure on the mailbox and especially on direct email To achieve this, the BDMA technical committee has opted for the approach of a representative ‘panel’ that has been build in two complementary steps: Step 1: “Establishment Survey” aimed to recruit...
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