In the face of a fast changing and uncertain environment email marketing is for many companies strategically important. In this report the Data Driven Marketing Association (DDMA) presents the Dutch annual email benchmark of 2016. This benchmark aims to provide insight into the effectiveness of campaigns and which drivers (e.g. time of day or a specific technique) make a campaign more effective. This year’s benchmark includes 172K campaigns and 4.4 billion emails, provided by 7 email service providers (ESPs), which represents a substantial part of the total amount of campaigns that are sent in the Dutch market.
Download the report here: