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Certified Senders Alliance

The Certified Senders Alliance

eco has set up a white list project called the “Certified Senders Alliance” (CSA) together with the German Dialogue Marketing Association, DDV.

What is the Certified Senders Alliance?

Bulk mailers who send advertising material with the recipient’s permission (permission marketing) complain that a substantial portion of solicited, and therefore wanted, messages, such as newsletters, no longer reach the recipient due to email filtering. Bulk mailers counteract this presently by negotiating with Internet service providers to be added to their internal white lists.

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