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DMA – 2016 Statistical Fact Book

DMA’s 2016 Statistical Fact Book is the definitive source of benchmarks to inform data-driven marketers in their planning, budgeting and forecasting, the DMA 2016 Statistical Fact Book contains 326 pages and 379 charts organized by channel.  DMA’s Statistical Fact Book also includes insightful white-paper style reports and perspectives from the leading companies across the marketing ecosystem.

 

 

 

 

 

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