Since being appointed DMA CEO in 2014, Tom Benton has led a three-year transformation of DMA that includes a re-branding to become the Data & Marketing Association with an organizational and resource alignment focused on advocacy, innovation, education and connections. The re-branding, announced at DMA’s 2016 &THEN Global Conference, comes on the eve of DMA’s 100th anniversary, and ushers in a year-long brand launch leading up to DMA’s 2017 &THEN Global Conference in New Orleans, LA, Oct. 8-10, 2017.
With an extensive career across a variety of data-driven marketing environments, including as senior vice president of marketing analysis for AOL, Benton is steeped in industry knowledge. He joined DMA in 2012 as CFO/COO and was named DMA CEO in late 2014, placing him at the helm of leading the world’s largest data-driven marketing association. Benton also serves as Vice Chair at Marketing EDGE.
At AOL, Benton was senior vice president, marketing analysis, where he built and ran AOL Marketing’s planning and business intelligence functions, including several of Marketing’s business units such as Financial Planning, Business and M&A Analysis, Marketing Systems & Data Mining, Member Acquisition & Retention Analysis, and Marketing Research. Prior to his AOL career, Benton held senior roles at Rodale, Inc and Xerox Education Publications. Prior to joining DMA, Benton also spent several years as a financial consultant and philanthropist – living out what he calls “purpose beyond profit”. In addition to contributing financial, business, and marketing analyses to individuals as well as organizations, he served as treasurer and board member at Helping Children Worldwide (HCW).