Profiles

Mary Teahan

Argentina -AMDIA

Past Chair of GlobalDMA – formerly IFDMA – Mary is Board Member and Honorary President of amdia, the Argentinean DMA. She chairs that association’s Institutional and International Relations Commission. Teahan occupies a permanent seat in representation of the data-driven marketing industry on the Consultative Council of the Argentine National Personal Data Protection Bureau

An academic authority, Teahan is the author of chapters on the topic of marketing and privacy in two reference texts, and also wrote the books Direct and Digital Marketing Guide for Developing and Least Developed Countries and Direct Mail Guide for Developing and Least Developed Countries in the Digital Age published by the Universal Postal Union.

Her present consultant agency Qendar specializes in integrated and data-driven marketing communications for non profitDs. Her previous direct and digital agency, CP Comunicacion Proximity, won more than 150 national and international awards (including Cannes Lions Direct, Caples and ECHOs) and was ranked the number two agency in the world by the Won Report in 2009.

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