Martin Nitsche is Founder and Managing Partner of Solveta GmbH and is considered as one of Germanys leading CRM and Marketing experts. Furthermore he is President of the Deutscher Dialogmarketing Verband e.V. (German Direct Marketing Association). He studied Business IT at Wedel University of Applied Sciences and worked as a management consultant before he worked at Deutsche Bank, Grey Global Group and BBDO Group before he became Head of Marketing for Commerzbank Private and Business Customers. He has been a speaker at conferences in Germany and abroad and has written and published numerous articles and books, including the standard reference on geodemographic marketing. Martin Nitsche also teaches at the German Direct Marketing Academy and at Wedel University of Applied Sciences.